What We Do?
We work with Nordic companies to develop commercial opportunities and build business relationships in China.
Assess Market Potential
We evaluate products, analyse their commercial potential in China and identify relevant market entry requirements and potential challenges.
Identify Buyers & Partners
We research the market, identify suitable buyers, importers and distributors, and establish contact with potential Chinese business partners.
Commercial Representation
We represent Nordic brands in China, approach potential customers, facilitate commercial negotiations and develop ongoing business relationships.
Finnish Roots.
Based in China.
I’m originally from Finland and have called China home for almost a decade. During this time, I’ve witnessed how the Chinese consumer market has evolved.
Rising purchasing power and increasingly diverse consumer segments have created new opportunities for Nordic brands with strong identities and distinctive products.
Despite these opportunities, China remains a challenging market for Nordic businesses. Cultural differences, language barriers and geopolitical factors make it difficult to understand and navigate the market, reach the right customers and establish local business relationships.
I founded KABEI to bridge this gap and help Nordic companies identify and develop commercial opportunities in China, regardless of their size.
Drawing on my local experience, business connections and understanding of both Nordic and Chinese markets, I help Nordic brands take practical steps towards the Chinese market.
Kasperi Anttila
Chief Executive Officer of KABEIOur Network in China
Our aim is to connect Nordic brands with the right people, partners and channels in China.
Importers and Distributors
We leverage our local business relationships and industry connections to create commercial opportunities for Nordic brands.
Industry Professionals
We work directly with professionals in relevant industries to introduce products, gather market insights and identify potential business opportunities.
Influencer Marketing
We connect brands with Chinese social media influencers and content creators to build brand awareness, reach target audiences and generate sales.
Chamber of Commerce Cooperation
We work with chambers of commerce to build business connections, facilitate introductions and support cross-border cooperation.
Product Categories
We are looking for distinctive Nordic brands and products with strong commercial potential in China.
Beauty & Personal Care
Skincare, cosmetics, haircare and personal care products.
Food & Snacks
Nordic food, snacks, beverages and speciality products.
Nutrition
Protein products, supplements and fitness nutrition.
Sports & Outdoor
Sportswear, outdoor gear and equipment for active lifestyles.
Fashion & Handmade
Unique clothing, accessories and handcrafted products.
Lifestyle
Everyday lifestyle products.
Let's Talk About China
Get in touch to discuss your products, goals and potential next steps.
